Marketing Management
Graduate Certificate

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

General information

Program code
1 Year
Ontario College Graduate Certificate
Georgian@ILAC Toronto

Intake information

Start date
Winter 2024
Spring 2024
Fall 2024

Program fees

For fees please click here to visit the Georgian College fees page.

Program learning outcomes

The graduate has reliably demonstrated the ability to:
  1. formulate a marketing plan that will meet the needs or goals of a business or organization;
  2. develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  3. formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  4. develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
  5. evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  6. evaluate the viability of a concept, product, good and/or service in a local, national or international market;
  7. conduct market research to provide information needed to make marketing decisions;
  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  9. plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  10. develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  11. develop learning and development strategies and plans to enhance professional growth in the field;
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
  13. participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  14. apply the principles of business ethics and corporate social responsibility to business decisions;
  15. employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

Career opportunities

Graduates of this program may be employed by or initiate entrepreneurial start-ups or will be prepared to work in a variety of business-focused environments and middle-management roles, including:

  • account executives
  • media planners and buyers
  • brand managers
  • marketing analysts/researchers
  • sales and marketing
  • coordinators/managers
  • community engagement managers
  • digital media marketers
  • social media managers
  • communications managers

Admission requirements

  • ILAC Pathway 3.2, or IELTS 6.5 with no band less than 6.0 (same for SDS program)
  • Duolingo (TOEFL, CAE and TOEIC): 130 score
  • Post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable.

For more information and complete admission requirements please contact your respective region’s Recruitment Manager.


Semester 1
GBMT 1007
Project Management
MKMN 1012
Graphic Design
MKMN 1013
Advertising, Promotion, and Public Relations
MKMN 1014
Computer Applications for Database Marketing
MKMN 1015
Database Marketing Strategies
MKMN 1016
Applied Marketing Research
MKMN 1017
Fundamentals of Economics and Finance
Semester 2
BMGT 1012
Training and Development for Business Leaders
MKMN 1018
Data Analytics and Data Mining
MKMN 1019
International Marketing Management
MKMN 1020
Ethics and Entrepreneurship
MKMN 1021
Social Customer Relationship Management
MKMN 1022
Marketing Management Capstone Project
MKMN 1023
Direct and Interactive Marketing

Professional designation

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