Marketing Management
Graduate Certificate

In this program, students gain the knowledge, skills, and attitudes they need to become marketing professionals who can effectively manage a range of tasks and functions within business-to-business (B2B) and business-to-consumer (B2C), not-for-profit, and government organizations. Using a broad range of analytical and creative approaches, students gain a wide understanding of marketing management fundamentals as they focus on concepts related to advertising, promotion, public relations, marketing research and data analytics, online/digital marketing, and international marketing management. As a result, students gain valuable insight into all aspects of marketing from an online, local, and international perspective.

General information

Program code
MKMN
Duration
1 Year
Credential
Ontario College Graduate Certificate
Campus
Georgian@ILAC Toronto
Delivery
Full-time

Intake information

Start date
May 2022
September 2022
January 2023
May 2023

Program fees

Semester
Fee
Semester 1
$8,694.96
Semester 2
$9,113.03
Approximate total program cost*: $17,807.99
*Total estimated cost. Course materials are additional and vary per semester.

Program highlights

The graduate has reliably demonstrated the ability to:
  1. formulate a marketing plan that will meet the needs or goals of a business or organization;
  2. develop an integrated marketing communications plan for a product, concept, good and/or service based on an identified market need or target;
  3. formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs;
  4. develop strategies for the efficient and effective placement/distribution of products, concepts, goods and services that respond to evolving markets;
  5. evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization;
  6. evaluate the viability of a concept, product, good and/or service in a local, national or international market;
  7. conduct market research to provide information needed to make marketing decisions;
  8. communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats;
  9. plan, prepare and deliver a sales presentation or pitch that addresses the needs of the client;
  10. develop strategies with clients, customers, and consumers and others to grow and maintain relationships;
  11. develop learning and development strategies and plans to enhance professional growth in the field;
  12. apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment and self-employment initiatives;
  13. participate in and contribute to a framework of organizational policies and practices, when conducting business of the organization;
  14. apply the principles of business ethics and corporate social responsibility to business decisions;
  15. employ the management techniques of planning, organizing, directing, and controlling of marketing functions and activities in response to the business needs of the organization.

Career opportunities

Graduates of this program may be employed by or initiate entrepreneurial start-ups or will be prepared to work in a variety of business-focused environments and middle-management roles, including:

Admission requirements

Post-secondary diploma or degree, or equivalent; education or experience in a business setting is desirable.

Courses

Semester 1
MKMN 1000
Graphic Design
MKMN 1001
Advertising, Promotion, and Public Relations
MKMN 1002
Database Marketing Strategies
MKMN 1003
Computer Applications For Database Marketing
MKMN 1004
Applied Marketing Research
MKMN 1005
Fundamentals of Economics and Finance
Semester 2
MKMN 1006
Direct and Interactive Marketing
MKMN 1007
Data Analytics and Data Mining
MKMN 1008
International Marketing Management
MKMN 1009
Ethics and Entrepreneurship
MKMN 1010
Social Customer Relationship Management
MKMN 1011
Marketing Management Capstone Project

Professional designation

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